Peter Brokenshire receives Tourism Minister’s Special Award

The Kuala Lumpur Convention Centre’s (the Centre) general manager, Mr Peter Brokenshire was presented the Tourism Minister’s Special Award at the Malaysia Tourism Awards 2005/2006 recently. Mr Brokenshire received his award from the Tourism Minister Datuk Seri Tengku Adnan Tengku Mansor.

The Tourism Minister’s Special Award recognises individuals and organisations who have contributed significantly to Malaysia’s tourism industry. The prestigious award comes on the heels of the Centre’s win for ‘Best Exhibition and Convention Centre in Asia’ at the TravelWeekly (Asia) Industry Awards 2007.

Congratulating Mr Brokenshire, Datuk Ishak Imam Abas, Chairman of Convex Malaysia Sdn Bhd, said that under Mr Brokenshire’s leadership, the two-year-old Centre has grown to become the choice venue for organisers of numerous regional and international high profile events.

“Mr Brokenshire has been responsible for managing and spearheading the operation of the Centre, a technologically-advanced and purpose-built facility and remains responsible for its overall management,” said Datuk Ishak Imam Abas.

Joining the project in February 2003, Mr Brokenshire single handedly marketed the Centre until the team joined a year later. Successfully securing 169 events prior to the opening of the Centre in June 2005, the venue has grown from strength to strength.

Under his leadership, the Centre turned in an impressive performance with over 1.5 million people attending 430 events between January and December 2006, contributing RM 442.5 million to Malaysia in terms of economic impact. 

In the international conventions arena, 17 of the 24 conventions held at the Centre last year were international events, representing 30 percent of the total number of meetings held in Kuala Lumpur. This in turn, contributed to Kuala Lumpur’s global ranking leap in the International Conventions & Conference Association’s (ICCA) statistical review of association meetings, which saw the capital moving up to 15th place compared with its 30th ranking the year before. This places Kuala Lumpur in fourth place in the Asia Pacific region after Singapore, Seoul and Beijing and ahead of Hong Kong and every Australian city.

Attributing his award to the supportive team from the Centre, Mr Brokenshire also gave credit to the Centre’s strategic partners Tourism Malaysia, Malaysia Airlines (MAS), Malaysia Airports Holdings Berhad (MAHB) and Kuala Lumpur City Hall (DBKL) “who have worked with us tirelessly to actively promote the country, Malaysia; the City, Kuala Lumpur and its support infrastructure; and in turn, our venue, the Kuala Lumpur Convention Centre.”

Mr Brokenshire’s career in hospitality spans more than 30 years in various positions within hotels, government bodies, catering companies and convention centres in South Africa, Australia and Malaysia.  His professional affiliations include “Fellow of the Catering Institute of Australia”, a “Maitre De Table De Restauranteur with the Confererie de la Chaine Des Rotisseurs”.  He is also a member of the Institute of Directors, Australia and South Africa.