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06/09/2006
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Orhopa a sign of business for jewellery and watch professionals
After the success of this innovative concept initiated by Emap Agor in 2005, the second edition is eagerly awaited. These three days reserved for watch and jewellery professionals to make their purchases will take place from 17th to 19th September 2006 at the Paris Nord-Villepinte Exhibition Centre.
The 2006 visual : a symbol of success The first edition of the Orhopa trade show was backed by an original advertising campaign, with the image of a jewellery-bedecked shopping basket and the slogan “Making business easy”. For 2006, Emap Agor is again using an everyday object that it has turned into an item of jewellery. This time round, a champagne bottle’s wire cage set with diamonds and bearing the slogan “A sign of business” will carry the communications campaign of the only watch and jewellery show to be held in Paris. Champagne epitomizes the same themes of luxury and sophistication as the world of watch and jewellery and is also a symbol of the success guaranteed by Orhopa: a business fixture to make the maximum amount of contacts at a key buying period in the year. The cap of the wire cage features the "HBJO" acronym, standing for Jewellery and Horology in French, and the wire cage itself is encrusted with real diamonds and photographed on a pure background. With this original visual, Orhopa once again breaks with the usual codes used by trade shows in this business area. An ambitious communications campaign has been launched this spring in the French and European specialised press. This year, international marketing campaigns will target exhibitors and visitors from Northern Europe in particular (United Kingdom, Belgium and the Netherlands). Premium, a new stand formula. In 2005, Orhopa's innovative proposition to the market resided in its unique pre-mounted and fitted stand offer, making for real savings in time and money. In 2006, a new stand formula entitled “Premium” meets a need identified among exhibitors during the first session of Orhopa. Premium uses new look furniture and new display cases with built-in lighting. Designed and made exclusively for Emap Agor by a furniture partner, these display cases were tested at Print’Or last February and showcase the collections more favourably. Orhopa’s service-driven vocation. In 2006, Orhopa is introducing a new service for exhibitors: electronic copyright filing of their designs. The show has signed a partnership with Fidéalis, the leading answer in Europe to on-line copyright filing, in order to protect designs and prove designers’ rights in the event of counterfeit. At Orhopa, Fidéalis will provide each show exhibitor with two electronic copyright deposits, free of charge. Fidéalis will be represented in a Copyright area created especially for the event. Here, exhibitors and designers can seek advice from a lawyer specialised in industrial and intellectual property. Confronted with the challenges and needs for protecting companies' intellectual capital, Fidéalis offers a custom-made service and can provide evidence in the event of a dispute. An example of an electronic deposit can be seen at: www.fidealis.com/demo.pdf Orhopa's 2005 figures: 175 exhibitors, 321 brand names, almost 4,000 visitors.
The 2006 show aims to attract 210 exhibitors.
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(Источник информации: Orhopa)
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