The most comprehensive exhibition of mass consumer products at Multi-Product Toy Selection

Over 450 exhibitors will display an innovative and original offer of products at competitive prices An essential meeting point for the sector that will allow the campaigns for the Summer, Back to School, Christmas and Halloween to be programmed

The structure of the retailer sector has radically changed, due to the evolution of the Spanish society and its new consumer habits. Likewise, the multi-price establishments, large department stores and the specialised retailer trade in decoration, gifts, stationery, cleaning articles, etc. have joined this edition with up-dated and plural showcases that offer a response to these changes due to their dynamism, flexibility and competitiveness in prices.  Multiproducto Selección Juguete, a comprehensive showcase for mass consumption and bulk sales products, is an excellent platform for a sector that features a strong potential.

The show, organised by IFEMA, will hold its sixth edition between 24th and 26th May, has established itself as an efficient tool for promotion and business within the sector. A forum for manufacturers, wholesalers, importers, distributors and retailers from the sector which in just five editions has become one of the most solid and representative reference points on the international scene.

To date, already 90 percent of the companies that took part in 2006 have confirmed their presence at Multiproducto Selección Juguete, as well as the incorporation of new national and foreign companies, which will exhibit the latest trends in decoration, homeware, gifts, stationery, textiles, products for the home, bathroom items and ironmongery, amongst other sectors in an exhibiting area of 21,000 square metres.

. Toy Selection

Theexhibition at this fair will be significantly strengthened on this occasion by the incorporation of products aimed at young and older children. Under the heading of Toy Selection, this range of products will be brought together in Hall 1. This area will include a wide range of ideas in terms of games and toys and soft toys, dolls and original gadgets designed to suit all tastes, not to mention a wide selection of Back to School items, products that will enable professionals to discover the latest new features in stationery, school material, school bags and knapsacks and useful and essential sports items for the new school year.
Other Products on Show at Multi-Product Selection

Over the past few years, the sector has evolved, based on a strong diversification of its range of products and the opening up of new market segments that will also have a significant presence at Multi-Product Selection 2007.  Proof of this is provided by the exhibition in Hall 3, where an extensive area will be set aside for the fashion jewellery, cosmetics and fashion accessory sectors, all important markets represented at this edition.
 
Among the products on show at in this area we will find the latest new features and collections designed to cater for the summer sales campaign. Thus, visitors will find a range of products relating to activities and pursuits such as swimming, the beach, camping and home furnishings, as well as an extensive selection of items made of plastic that are ideal for summer, such as handbags, bags, slippers, dinghies, etc.

Another strong point of the event will be the area devoted to fashion jewellery, cosmetics and fashion accessories, where top companies specialised in this segment will give a preview of their new lines, designs and latest trends.  Traders and gift stores will also be able to plan the Christmas campaign thanks to the extensive range of Christmas decorations, lights, Christmas trees, nativity scenes and Christmastime ornamental figures which will be on display at the fair.

 At the same time, the fair will show the dynamism and capacity of its exhibitors to be one step ahead of the trade's demand and to define a pre-selection of proposals to cover sales periods that are becoming more and more important, such as Halloween and Carnival week. From fancy dress, masks and wigs to an endless supply of accessories and articles also conceived to cover the demand for local festivities, private parties or end of term parties, amongst many others.

The offer at Multiproducto Selección also encompasses the latest new features in household equipment, both the auxiliary furniture, and decorative elements with a detailed list of artificial flowers, photo frames, lamps, prints, vases, decorative boxes; homeware, kitchen and bathroom fittings and a wide range of textile articles for bed linen, bathrooms and tableware.

This edition will be completed with an extensive range of travel articles, gifts, hygiene and cleaning products as well as all kinds of D.I.Y. tools and electric equipment.
 
New consumer needs:

Multi-product stores have emerged to meet consumer demand after a series of changing in lifestyles such as the incorporation of women within the world of work, the need for longer shop opening hours; the possibility of shopping at the weekends; the arrival of immigrants and the expansion of tourism, with all their consequent new demands.

The origins of the multi-product trade go back to the end of the 19th century in the United States, although the sector recorded its main increase in the nineteen eighties with the so-called Everything for a Dollar Stores that were reflected in the rest of developed countries using each state's currency. In Spain this new distribution channel was introduced by an advance party of companies with an eye on European trends in the middle of the nineteen eighties, but it did not take on the current name of Multi-product until 1998. A new concept to define the current situation of the new distribution system that is characterised by the wide variety of proposals, the substantial improvement in the quality, its innovative development and the excellent price/quality ratio.

Currently, according to the results obtained in the study prepared by the Ministry for Industry, Tourism and Trade, there are over 16,000 establishments of this type in Spain with a larger concentration in the most important towns. The Regions of Madrid, Andalusia, the Canary Islands, Catalonia, Valencia, Murcia and the Basque Country record a greater density of multi-price businesses.