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19/03/2008
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ITB 2008: ITB presents the Economy Accommodation Forum
ITB 2008: Economy Accommodation Forum: Budget Hotellerie Growth Trend - Big Savings Opportunities on Business Trips and for Young Travellers
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The two-star accommodation sector in focus: special event on 5 March 2008 at 3 p.m. in Hall 4.1
The trendsetters in the budget hotel sector promise new savings for commercial travel agencies and business people on the move. They will be explaining the success of their marketing concepts and showing attracts the smart-spenders amongst travelling business people. Two-star accommodation has become the fastest growing market sector. In international youth travel global hostel networks have been established shaping the current supply of accommodation in many city destinations now also used by business travellers.
A top-class panel from the hotel and hostel sector will be sharing their points of view. The event will be presented by Macy Marvel, Professeur from the Ecole hôtelière de Lausanne.
Taking part:
• Gerard Greene (CEO, YOTEL Ltd.)
• Colette Ambiehl (Senior Consultant, MKG Hospitality Group),
• Michael Mücke (Managing Director, Accor Hotellerie Deutschland GmbH)
• Philippe Weyland (Managing Director, Motel One AG),
• Oliver Winter (Managing Director, A&O Hostels & Hotels Holding AG).
• Moderation: Macy Marvel (Ecole hôtelière de Lausanne)
The latest facts and figures
An initial impression of the sector can be obtained from the new, in-depth survey conducted by STAY WYSE among travellers in the under-30 age group*: 1.6 billion overnight stays per year worldwide and anticipated 70% worldwide growth in the market for the below-30 age group from 2005 to 2020, particularly in China and India (source: Macy Marvel). For these reasons the "Economy Accommodation" sector has been put in focus fort the ITB Berlin 2008.
The exhibitors of the budget accommodation sector will be available before and after the presentation on Wednesday 5th March in Hall 4.1 “Trends and Events”, and on every other day of the trade fair until Sunday, 9th March.
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(Источник информации: Messe Berlin)
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