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09/07/2007
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Style and Signatures – Strong Brands with Signature Design
More than 120 progressive collections will be featured by Style & Signatures from 22 to 24 July 2007
Young, fast, dynamic, creative, modern, international, passionate, visionary
This is how you might describe the consumers the B-2-B exhibition format “Style & Signatures” addresses. Fashion, lifestyle, music and art enter into fruitful synergies here. The longing for more individualism demands permanent innovation and Style & Signatures caters to this demand with ever-new discoveries. Those wanting to stand their ground in retailing must be creative, have a vision and also show some
courage to inspire and stimulate.
The fourth edition of Style & Signatures running from 22 to 24 July is both a mirror image of current trends and a dynamic market place at the same time. It is a vibrant source of inspiration pooling ideas consistently reflecting the various “force fields of fashion”. This exhibition platform satisfies the needs of the current market by focusing the ranges for these requirements in Hall 13 of the Düsseldorf Exhibition Centre while deliberately breaking down the borders to the rest of the trade fair. Commenting on this Angelika Grammozi, Project Team Director of Style &
Signatures said: “Niches have long become a vital concept for clothing retailers in order to assert themselves on the market. We have succeeded in raising fashion experts’ awareness for Style & Signatures. It has developed into a fixture for visitors to the Düsseldorf fairs. The unique combination of retailing and aspirational fashion and lifestyle culture make Style & Signatures a world of experiences. At the same time we have not lost sight of our aim to gradually sharpen the profile of this segment and to develop the concept further in concert with the sector. In order to exploit this potential to the full we will join forces with Mark McGuire and go one step further with WEARe Düsseldorf for 2008.”
The Labels
Covering a spectrum of 120 design labels and young brands, Style & Signatures will run for the fourth time now. New Labels such as Barito, Delicious, Lempivaate – Lieblingskleid, Deha, Tangoo, Conni Kaminski, Porto Colonia, Rebecca Taylor, Sweet Years, Chilli Peppers, Paisley Park, Dragon Fly oder Edward Dada round off the picture alongside well-established designer brands like Ana Alcazar, Connemara, Cop Copine, Lysgaard, Mauritius, Poodlebag, Ralph Gladen oder Adelheid.
Furthermore, fashion agencies like Norbert Gresch from Hamburg, Günter Passek, Heidtland and Krause from Munich will also be presenting their high-quality brand portfolio at Style and Signatures. This line-up will be completed by shoe agencies such as Agents of, Brandmasters, Kersten & Schwanninger and accessories firms like Jonny Belts, Tosca Blue, Themata, Zinnober.
Hall Design
“Clean chic“ will also set the tone for this season. The consistently purist design forms a deliberately subdued background that will show off the creativity of the collections to their best advantage. In the centre of the hall visitors will find the Communication Area serving as both a meeting point and a chill-out area. An acoustic mood is set by relaxed live DJ sets. Another highlight of the Area is the First Blue Internet Lounge organised by the Fashion, Style & Urban Culture magazine.
There will be several “surf stations“ available so visitors can enquire about exhibiting brands as well as surf the Internet or check their e-mails.
Forming an integral part of CPD but clearly separated from the other fashion worlds, Style & Signatures organised under the umbrella of the Igedo Fashion Fairs Düsseldorf makes a new statement for trends in fashion. Be it to enhance, extend or re-orient your ranges or simply out of curiosity – an excursion to the cosmos of Style & Signatures is always worth your while.
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(Источник информации: Igedo Fashion Fairs)
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