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02/07/2007
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BBB 2007: Wrangler this is wanted
Wrangler’s Wanted campaign will be brought to life as a spectacular and unforgettable experience alongside the launch of the brand’s Spring /Summer 2008 collection.
A convoy of Wrangler trucks will descend on three European cities, unloading and downloading a giant urban interactive ‘monument’. The first host city will be Barcelona (4–6 July), during the BBBarcelona. The monument will be built in the Lunapark.
The monument stands like a beacon of creativity, towering above the Barcelona skyline. The Wrangler Spring /Summer 2008 product range will be showcased in a unique exhibition area, which has been produced in collaboration with six famous artists. With a roster of both local and international collaborators, artists, designers and musicians taking part in each city, Wanted will be an attack on all senses.
In the monument, Dazed and Confused will create an “Outsider Art” gallery, highlighting talent from around Europe, and there will be international acts as well as daily live performances by local bands such as Mendetz and Veracruz.
The monument is open for everybody from 10.00 until 23.00 with a constant flow of urban activities.
Go crazy, relax, create, dance, eat, drink and be happy whilst exploring the Wrangler world.
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(Источник информации: Bread & Butter Press)
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