Melluso Calzaturificio в Micam Shoevent 2007 Sept
Nowadays MELLUSO is in all respects an industry in the van, though in it you can still breathe the atmosphere of the old craftmanlike tradition. This is always alive in the serene harmony with which all the family members and the masters devote themselves to work, in the careful passion leading to the choice of hides and materials, with the perfection with which both the design and the inside of the shoe is looked after, so that now, as well as before, each particular contributes in creating extreme comfort. This craftsmanlike care is combined with the most modern techniques of industrial manufacturing, always using new machineries so that the production is at all times equal to the national standards. A lot of energies are devoted to the stylistic sector both in the firm itself and thanks to the help of the best Italian designers. All the MELLUSO models reflect the fashion trends, following the newest tendencies in their lines and colours as well as those features of ease and comfort always linked to the name MELLUSO. Finally, new is its approach to the market through extensive advertising strategies on qualified press, on radio and television, together with very successful promotional enterprises, which have contributed in making the MELLUSO production famous among people A lot of courageous investments and internal transformations took place; these led, in three generations` time, to a gradual and steady development of the size of the firm, of its production amount and to the diffusion of the product at a national level. The craftsmanlike care they are made with combines with the most modern technologies to create shoes perfect in their technique and harmonious in their line.
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