Taste of Italy (Great Food Good Living) is a consortium
comprising of important Italian firms with high quality products in the food sector.

It undertakes activities in marketing, promotions and communications in international markets to assist in the development of international sales for its member firms.
The consortium also develops activities of trade marketing towards the distribution and the ho.re.ca. sector.

Taste of Italy also undertakes public relations activities with the media and other institutions.

In particular Taste of Italy (Great Food Good Living) can provide advice and opinions in the areas of marketing and global communications, research, events and sales promotions. It also participates in international trade fairs, and it can help create commercial and logistical synergies and partnerships amongst its members, as well as planning publicity campaigns and media strategy.

The aim is to spread the taste and the Italian way of eating all over the world with the products of the companies who are partners in the consortium.