Bea Yuk Mui
www.beayukmui.com

BeaYukMui is a new cashmere knitwear brand. The main inspiration source of each collection is given by its own ?fusion? concept: the prerogative of using a valuable material like cashmere, consequently focusing the attention to product quality, while implementing a funny, coloured and contemporary stylistic review. This new knitwear concept originates from the cooperation between two fashion designers, one European, with her taste for elegance and research, perfectly merged with the typical oriental attention to detail and innovation of the other designer. The preciousness of the material used, together with colour and graphic research, which rise from contaminations between East and West, are the founding factors of the various collections? themes, which themselves originate in travels and concept contaminations. Company?s policy is to place in the market a new collection whose main prerogative is freedom from predefined rules. BYM therefore appeals to a customer willing to re-interpret cashmere in new directions.